my love/hate relationship with SXSW

our city always has COOL events going on. with a toddler in tow, the closest to the action i get is being stuck in the horrific traffic; catching the remnants of sound from the park or people watching as we are out and about. 
jed’s company has been blessed in the past few years to be an integral part in the background work that goes into making things like SXSW happen. this year, his company is “wrapping” buildings with signage he designed and completely transforming offices and clubs into “lounges” and “exclusive parties.” they are painting murals all over town, printing band merchandise, VIP badges…etc. so lately i have been experiencing this awesome event that this city brings just by looking at jed’s calendar or the photo stream! 
all this crazy behind the scenes, gotta be available anytime to work means for a busy march around our house. jed and his employees put in long and exhausting hours but come home with cool stories of how they are helping transform the city into a worldwide event! here are some photos i snagged from the photo stream!